The Chronicles of…

… oliti propaganda.

Evo kako se opravdava propaganda davne 1927 godine.

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” – Edward Louis Bernays – Propaganda

Tako barem oni misle o sebi. Kako vi mislite o tome… eh… a tko vas pita. :-p

PS: Zašto je “Public Relations” u stvari isto što i “Propaganda” ;-) Poslije su skontali da “Propaganda” ima jako negativan prizvuk jer ju je koristio Hitlerov PR stručnjak (u to vrijeme Propaganda). Tako je zamjenom imena isto “oružje” koje je koristio Hitler nastavilo služiti druge gospodare pod drugim imenom. I svaki puta kad su htjeli reći “Naša propaganda je dobra ali tuđa smrdi” jednostavno su mijenjali ime. Tako je recimo u Rusiji bila “Propaganda”… fuj, komunistička propaganda dok su se u Americi toga gnušali i koristitli samo … eh… PR. Dva naziva za potpuno istu stvar su u stvari vrhunac spina, vrhunac propagande je to što je propaganda uspjela sve uvjeriti da ne postoji nego da je… Public Relations.

Nema frke, samo recite što treba ljudima uliti u njihove prazne glave. Želite li da puše? Nema frke. Želite li da prestanu?…

The Legacy For Health, the Ad Council and the Ex campaign have joined up for a PR campaign aimed at convincing smokers to quit. Imagine that. A PR campaign to convince people to declare their liberty and independence from smoking cigarettes. A full 180-degree about face by an industry famously known for convincing young women to march down the streets of New York holding their cigarettes high in a proud declaration of their independence and freedom.

Želite ljude uvjeriti da nešto radite makar godinama ladite jaja i prodajete jednu te istu priču? Nema frke, vaš PR-ovac že vam napisati (još jedan) krasan govor da ga pročitate na dodjeli nekakve nagrade. Nema veze što stalno laprdate isto dok zemlja tone sve dublje i dublje, bitan je dojam… kužite… percepcija da neki klinac radite.

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