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14
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Jun
14
Mikro marketing
Kako prodati uslugu koja je dostupna samo u nekim kvartovima? Superskupim reklamnim kampanjama koje iritiraju sve one kojima usluga nije dostupna ili možda ipak nekako drukčije? Može li se IPTV prodavati kao… sladoled?
A kako se VIP sa svojim paradajzerom pitao "Zašto plaćati 49 lipa" tako se sad Tele2 pita "Zašto plaćati 48 lipa"… [...]